The Meaning of Love According to Plato Essay Example | Topics and Well Written Essays - 1250 words

The Meaning of Love According to Plato - Essay Example The symposium is a venerable treatise record of speeches employed in both story and verse by six prominent Athenians to convey a clump of myths and motifs regarding nature, meaning together with the purpose of live. A symposium was a social event in Ancient Greek where people partied after an evening meal. In this occasion, people would drink wine saturated with water, sing songs, make conversation, and tell stories and riddles as well as fables. Those who participated perfumed wore garlands, danced, and entertained by hired mimes, acrobats, and flute-players. It was during his occasion, Plato remarked on conversations regarding the meaning of love with a discourse of speeches. He begins lessons of this formidable yet a life-determining discussion by referring to love as a great god, marvelous as to how he came into being, and very wonderful according to how he treats fellow gods and people. Love is a god and no one knows when it commenced existing but believed to have come into bein g after what the poets’ term as chaos and earth (Plato 57). Referencing from Plato’s definition of love, I think love in terms of genealogy is the oldest god meaning that it is virtually eternal and there has never been a time when it was not there. Since love is a god and ancient, he offers the greatest goods such as gentle relationship full of great love with neither shame nor pride. Love is the origin or source of greatest gifts that has its stand in the heart of all humankind considered noble and within every generous act. Plato’s description of love as source shows that love is a motivational power that generates need to establish a relationship and maintain it for as long as possible. In this case, the value of the greatest gifts of love does not necessarily mean satisfaction of erotic needs (Plato 19). It also values virtue development and distinguished character within both parties. Some of the gifts that come along with love include justice within towns , good guidance in life, bravery in war as well as getting rid of fear and shame. Love fills people with might that enables them to overcome danger and deepens their courage to an extent of losing their lives in place of their loved ones. Love is a motivation for noble and high actions and benefits the lives on men effectively as it gives the greatest gifts (Plato 23). Regarding this definition of love, I think love is kind and caring as it gives people motivation and courage to face any kind of challenge or risk including death. I also presuppose that love creates emotions that make people develop feelings towards others and in the process begin trying winning the subjects love, establish a relationship that the lover maintains for good. Further, Plato portrays definition of love with unmitigated praise saying that love is neither noble nor ignoble. In this definition, there are two types of love, which are Common Aphrodite and Heavenly Aphrodite (Plato 35). In this arena, love is neutral, but what determine its position are its actions and sentiments. If sentiments and actions of love depict negativity, it means that love is ignoble and shameful in this scenario. If love’s actions as well as sentiments come out as a product of nobility and goodwill then love in this particular scenario is noble and honorable. According to Plato, love that a vulgar feels is ignoble and produces ignoble sentiments. He classifies this kind of love in the class of

Monster Mash Essay Example for Free

Monster Mash Essay Everyone loves a good scare. The rush we feel when our worst nightmares are realized, and yet that small inkling in our minds reminds us, this isn’t real. It’s fun. First we clench and scream and our hearts pop out of our chests. Then, we smile, laugh, and say â€Å"wow, that scared me† escape our lips, and we again move on with the rest of our average everyday lives. It’s exciting, and to some, arousing. But the concept of horror raises an all too common inquiry. What if you could become one of those famous monsters of the silver screen? Would you choose to be the seductive vampire, the gnarly werewolf, the ghastly ghost, or the ravenous Frankenstien? Now I know what you’re thinking. What about Jason Vorhees, or Freddy Kruger? What about Leatherface, or the Pinhead? Those are all excellent horror film identities. They are however, latter day principals that have all been crafted from the inspiration of the age old favorites. We couldn’t possibly begin to appreciate Jason Vorhees or Leatherface without first acknowledging the colossal juggernaut that was Frankenstien. So for this paper, I’ll only be focusing on the primary figures of horror. Let’s kick this off with an all-time classic. This horror figure amassed not only one of the largest fan bases in film, but directly influenced its own underground culture. Bela Lugosi donned the crimson cape in 1927 as Count Dracula in a Broadway adaptation of Bram Stoker’s novel, where he was talent-spotted as a character actor for the new Hollywood talkies, appearing in the first Dracula film with sound. It would be four years later, with the movie adaptation of that play that vampires would become a public icon. Here we are almost ninety years later, vampire lore has erupted into many renditions, many new ideals. There has been games, and music inspired by their sultry image. These being thrive on the lust and temptation of man, the sexiness of evil. They indulge in blood, and ritual. Only ever able to enjoy their immortality at night, as sunlight invariably reduces them to dust and ash. They are dexterous, equally cunning, using sleight of hand and a quick tongue t o gain your every allegiance. They are connected into every faà §ade of regular, and have either allies, or brethren in powerful social circles. The older the vampire, the more attuned to the gift. On the darker side of this coin lies the cold hard fact that you are completely vulnerable to fire, sunlight, and according to EVERY SINGLE vampire movie, the inevitable betrayal of those closest to you. Which for me begs the ultimate question, â€Å"what good is immortality, if you have no one to share it with†. One a cold dark night, when the moon is full, can you hear the howling of their kind. They are excellent hunters, and even better combatants. They are supernaturally strong, fast, and almost impossible to fend off. All it takes is a simple scratch and your fate is sealed. The werewolf is a tragic Monster. There is nothing sexy or fun about this curse. Every four weeks, when the moon is full, your body reconstructs itself. Breaking bones, and rearranging them. Stretching muscle mass, and skin. I don’t recommend watching someone turn if you are squeamish or faint of heart. The mind goes into an instinctive mode, where you can only process hunger, and anger. You’re compelled not by your humanity, but by the beast within. No matter how you shake it, or which rendition of this monster you look at, werewolves are awesome and sad. Immense power, and raw animal agility, but without a single ounce of control. The concept of man becoming beast has been around for a long time. Ancient Celtics used to believe the spirit of the earth created them to protect her forests from all dangers. It wasn’t until 1941 that the â€Å"wolf man† would see the silver screen, and forever change the way we looked at secluded romantic ventures in the wood. Speaking of silver, nothing but, can truly bring this monster to peace. Ghosts are a funny ideal. They scare the daylights out of us, yet never even threaten us with imminent danger. Most of the time, they are the remnants of someone looking to warn us or tell us something they didn’t get a chance to while they were alive. Yet, like the others, they manage to drive us crazy, and inspire multimedia frenzies. Personally, I hate all these darned ghost hunting shows on TV nowadays. They never seem to really grasp the concept. Its like I’m watching the ghost of Seinfeld, trying one last time to do a horrible stand up monologue. Still the imagery of being there, but not there, and subsequently affecting your surroundings with how you feel, sounds like horror gold. For as much literature is out there on these monsters, very little is actually known. There are a lot of myths about spirits, so it’s hard to decipher what is truth from what is fiction. Some sources say they cannot cross running water, others say that salt naturally repels them. Most say that wrought iron, or cold iron will disperse them quickly. Last but not least, the awesome Frankenstein monster. The twisted dream of an eccentric medical school dropout. A being brought to life with the grotesque remain of the dead. The feeble attempts of a mad man to play god. This monster is as powerful as he is awe-inspiring. Unnaturally super strong, and equally impatient, he towers over the other monsters. He is remarkably resilient, and can repair himself but using new parts. A horrific machine of flesh and bone. Having to accept the weight of being the only of his kind, is the only solace he will ever hope to achieve. At least not until bride of Frankenstein, and we all know how that ends. Mary Shelly gave birth to this horrific story in 1818, originally adapted to be a drama that focused on Dr. Frankenstein as tortured soul, looking for repentance from his monolithic creation. This would fade in 1931, when Boris Karloff donned the neck bolts and platform boots. Becoming an instant classic on the silver screen, Frankenstein would later be seen taking care of Dracula’s coffin in the daytime and feeding the wolf man on the full moon. Never saying much, as to forego the myth that reanimated brain tissue results in a zombie state of mind, Frankenstein does most of his communication in gestures. I would like to believe that the incredible HULK is somehow inspired by him. Choosing an archetype of horror can be taxing. But knowing not only what you stand to gain, but what you stand to lose is paramount. Everyone focuses so on the merit of being a monster. As much as they are powerful, they are weak. To truly choose means to condemn yourself to a live of horror. Would you sacrifice the sun for immortality? Or are you more privy toward the animalistic freedom in exchange for your sanity. Or maybe you’d remain human, and use this hypothetical as tactical advantage. Knowing is half the battle, right? References: IMDB.com Copyright  © 1990-2013 IMDb.com, Inc. Bela Lugosi http://www.imdb.com/name/nm0000509/bio The Wolf Man http://www.imdb.com/title/tt0034398/?ref_=sr_3 Frankenstein- http://www.imdb.com/title/tt0021884/?ref_=sr_6 Monsters An Investigators Guide to Magical Beings Creators: John Michael Greer Publisher: Llewellyn Worldwide, LTD. Sept. 2001

Impact of Web-Based Instruction (WBI) in Schools

Impact of Web-Based Instruction (WBI) in Schools Nowadays the use of Web-Based Instruction (WBI) has significant impacts on every aspect of our lives. In the context of education industry more and more school and education institutions have come to realize the potential impact of using the WBI in the classroom as part of the learning environment. Despite the many challenges yet to be overcome, the advantages of WBI have been widely recognized. Some of these major advantages include flexibility and broader accessibility (Lee, Cheung, Chen, 2005), improved students performance (Alavi, 1994), reflective evaluation of the learning experience (Hiltz, 1995), and higher computer self-efficacy (Piccoli, Ahmad, Ives, 2001). Academic institutions also benefit in terms of cost reductions and increasing revenues (Saadà © and Bahli, 2005). The success of Web usage for learning is primarily due to its potential to integrate various types of media such as audio, video, graphics, animation and text and delivered in various forms. Statement of the problem: Schools are witnessing a profound increase in the use of multimedia presentations, video teleconferencing, and, more currently, Web-Based Instruction (WBI). WBI presents great potential for instructional improvement by providing ready access to information and allowing more interaction between teachers and learners (Hill, 1997). In order to meet the diverse needs of their teachers when integrating WBI into their subjects, most schools have adopted a few major brands of commercial course management software. Nowadays we have heard that information technologies are going to change school education especially in the way teachers teach and the way our students will learn. But most of us have seen little evidence to support the claim. In fact, teachers utilization of innovative technologies has remained low (Surry and Land, 2000). The integration of technology such as WBI into the classroom has remained low and educational technology use has been minimal, infrequent, and limited as an add-on rather than as indispensable to teaching and learning (Becker, 1991). Surry and Ely (2002) diagnosed, as a reason for this lack of utilization, which instructional designers had focused on developing. They added that there is no guarantee for diffusion of instructional technologies itself. While the diffusion and implementation of innovation is important. Rogers (1995) and Stockdill and Morehouse (1992) described, it is a complex process that is influenced by many factors. Technological superiority is only one of a number of factors that influence a persons decision about whether or not to adopt an innovation. A more complex interaction of social, economic, organizational, and individual factors influence which technologies are adopted and how much they are used after they have been adopted. As one of the major areas of diffusion of innovation study, instructional technologies have focused on the identification of the significant factors contributing to educational technology implementation. Most studies of this issue have been simply investigating factors or have confined the research scope to only examine either the psychological perspective of factors (Marcinkiewicz, 1994; McKinney, Sexton, Meyerson, 1999; Olech, 1997), or the external or environmental perspective of factors (Daugherty and Funke, 1998; Groves Zemel, 2000), disregarding other relevant variables. Daugherty and Funkes (1998) study focused only on the teachers perceived supports or incentives as factors influencing the use of Web-Based instruction. They surveyed school teachers and students involved in Web-Based instruction on the advantages, disadvantages, and general effectiveness of using the Internet as a teaching and learning tool. Teachers reported the lack of technical support, lack of software or adequate equipment, lack of teachers or administrative support, the amount of preparation time, and student resistance are barriers to use Web-Based instruction. According to Hamilton and Thompson (1992) in reality it is assumed that a person will be influenced by psychological and also environmental factors at the same time for a decision to adopt or utilize an innovation and Ely (1999) identified eight environmental conditions. His approach recognizes that the characteristics of adopters and the innovation are not the only factors influencing its diffusion. His research suggests that the environment such as supports and incentives in which the innovation is to be introduced can play an equally important role in determining a change efforts success. In the this study, the three categories of variables known to relate to the level of innovation use are identified based on the diffusion and innovation models. First, in the area of personal characteristics, previous experience and self-efficacy are selected as key variables. Second, complexity and relative advantage in this study are selected for the area of perceived attributes of innovation. Last, for the area of perception of influence and support from the environment, supports, and time are selected. To go beyond the single-equation approach using multiple regressions and address the associated limitations, structural equation modeling (SEM) will be used. Using this technique, indirect effects among variables are identified in the model that is specified from the literature and theories by the researcher. These indirect effects, when added to the direct effects in the model, allow the determination of total causal effects. Research Objective: Identifying the direct, indirect and total effects of the identified predictor variables (self-efficacy, relative advantage, complexity, computer experience, supports and time) on criterion variable (level of WBI use). Research Questions: What are the direct, indirect and total effects of the identified predictor variables (self-efficacy, relative advantage, complexity, computer experience, supports and time) on criterion variable (level of WBI use)? Purpose of the Study: The purpose of the study is to build a model to predict the level of diffusion and utilization of Web-Based Instruction in school. To test the model six independent variables (self-efficacy, relative advantage, complexity, computer experience, supports and time) from the three perspectives affecting the diffusion and utilization of WBI will be used. The selection of the variables is substantiated by empirical evidence from previous relevant innovation studies (Rogers, 1995; Ely, 1999). The result of this study would also be helpful to instructional designers. When it comes to successful educational program design, the consideration of the target audiences characteristics is essential to the analysis phase in most instructional design models. Because the predictor variables are susceptible to interventions such as training or staff development, the identification of the potential factors that are highly related to the integration of a new technology. Operational Definition: Predictor Variables: Six independent variables which are selected from the three perspectives affecting the diffusion and utilization of WBI. The variables are computer experience, self-efficacy, complexity, relative advantage, supports and time. Diffusion of Innovations: The adoption and utilization of Web as a teaching tool. Level of Use: Degree of integration of WBI that has been attained by teachers in order to attain existing instructional goals. Web-Based Instruction: A hypermedia-based instructional program which utilizes the attributes and resources of the World Wide Web to create a meaningful learning environment such as Blackboard and WebCT. Chapter II: Literature Review: The objective of the study is to identify factors affecting the likelihood of diffusion in educational setting is usually perceived from one of three major perspectives. The first of these is concerned with the characteristics of the adopter, such as computer experience and self-efficacy. The second perspective is focuses on the characteristics of the innovation itself. The third perspective focused on the characteristics of the environment in which the innovation is to be introduced. This approach highlights the importance of factors outside the innovation which can set the stage for its success or failure. The review will be focus on diffusion of innovation, relation to factors affecting the diffusion and implementation of Web-Based Instruction in an educational setting, informational technology diffusion models, model constructs and Web-Based Instruction (WBI). Diffusion of Innovation: Sanders and Morrison (2001) have identified three reasons why the study of diffusion theory is beneficial to the field of instructional technology. The first reason is most instructional technologists lack the knowledge of why their products are or are not adopted. They believe a study of diffusion theory could rectify this situation. Second, the field of instructional technology is often associated with the concept of innovations and they suggested that if instructional technologists understand the diffusion and diffusion of innovation theory. They will be more prepared to work effectively with potential adopters. The third reason is the studies of the diffusion theory could result in developing a systematic model of diffusion and diffusion for the instructional technology field. Everett Rogers is the most widely cited author in the area of general diffusion theory. Rogers (1995) theories form the basis of most studies related to diffusion. Rogers theories seem to be common elements of most diffusion theories. They are diffusion process, adopter categories, innovation attributes, and rate of diffusion. So the instructional technologists not only need to create well-designed products but need to ensure the diffusion of these products. The main concern of the diffusion of innovation research is how innovations are adopted and why innovations are adopted at different rates. The diffusion process outlined by Rogers (1995) has five steps knowledge, persuasion, decision, implementation, and confirmation. According to this theory, potential adopters of an innovation have to learn about an innovation and are persuaded to try it out before making a decision to adopt or reject the innovation. The adopters decide to either continue using the innovation or stop using it. This theory is very important because it shows that diffusion is not a momentary irrational act, but an ongoing process that can be studied, facilitated and supported. Factors Affecting Diffusion of Innovation: The experts in diffusion of innovation find that there is no single or a certain group of factors identified to explain the lack of use of Web-Based Instruction in school education. In this section, I will explore the factors have been examined and identified from many studies. The experts in educational technology have done numerous studies to find out the factors affecting the diffusion of Web-Based Instruction in school. Morris (2001) have found that the lack of technical support, lack of adequate equipment, amount of time required, student resistance or lack of computer skills, network problems and identified lack of teachers or administrative support are the barriers that teachers confronted when incorporating Web-Based instruction. From a survey of 557 teachers, Anderson, Varnhagen and Campbell (1998) also found that although most teachers believe that learning and communications technologies are essential to improving the quality of school education, many barriers were identified to realizing that capacity. They identified nine factors as major or minor barriers. The greatest barrier identified was lack of funding. The second greatest barrier was lack of time to learn technologies. The others are classroom infrastructure, adequate computer hardware or connectivity, institutional incentives, knowledge about applying technology in teaching, access to software tools, lack of training and support, an d information about available technology. Pitman, Gosper and Rich (1999) examined teachers use of instructional technology in a school classroom. In this study, they limited instructional technology to internet-related technologies including e-mail and the World Wide Web. The study identified significant relationships between teaching style, perceived effectiveness of technology, perceived access to technology and perceived administrative support and the use of technology. Beggs (2000) have conducted the survey of 348 teachers. In this survey teachers at a school were asked about their self-perceived use of technology, factors influencing their use of technology, and barriers to the use of technology in the classroom. The factors are improved student learning, advantage over traditional teaching, equipment availability, increased student interest, ease of use, compatibility with discipline, time needed to learn, materials in discipline, compatibility with materials, training, administrative support, personal comfort and coll eague use. Rogers (2000) have conducted the study to examine barriers to technology diffusion through a structured interview conducted on the telephone or in-person. The barriers that he identified are need technical support staff, need release time and time for training, funds, and lack of sharing best practices across system. Through this through review, it seems that the factors emerge into three categories as like personal characteristics which include factors such as years of teaching, previous experience, teaching style, self-efficacy, and anxiety, innovation characteristics such as relative advantage, complexity, and compatibility, and environmental and social factors such as support and time. In the case of a factor of support, the factors like accessibility or availability, technical and administrative, workshop, and incentive may be grouped into a single factor as support. Refer to importance of considering both the person and the social environment as joint determinants of behavior, Surry and Farquhar (1997) described adopter based theories as opposite to developer-based theories. Developer-based theories are to increase diffusion by maximizing the efficiency, effectiveness and elegance of an innovation. They assume that the best way to bring about educational change is to create a system or product that is significantly superior to existing products or systems. In summary, this section focused on the studies conducted to find out the factors affecting the diffusion of instructional technology. Since these studies have not looked at the interactional effects of determinants on an adopters behavior so more attention seems to be needed on the interrelationships among identified variables. Innovation Diffusion Models: In contrast to the studies that focus on single factors or a list of factors, a few models have been developed and empirically studied to identify the interactional effects of variables on innovation usage. These models focused on the identification of the determinants of usage, such as attitudes, social influences, and facilitation conditions (Davis, Richard Paul, 1989; Mathieson, 1991). Theory of Reasoned Action: The Theory of Reasoned Action (TRA) was first proposed by Azjen and Fishbein (1975). The theory specified a causal relationship between individual behavioral intention and actual behavior. The components of TRA are behavioral intention, attitude, and subjective norm. TRA suggests behavioral intention depends on a persons attitude toward behavior and subjective norm. Behavioral intention measures a persons relative strength of intention to perform a behavior. Attitude is comprised of beliefs about the consequences of performing the behavior multiplied by his or her valuation of those consequences. Subjective norm is seen as a combination of perceived expectations from referent individuals or groups along with intentions to comply with these expectations. (Azjen and Fishbein, 1975). TRA became the basis for developing the following two models, Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM). In fact, to account for conditions where individuals do not have complete control over their behavior, TPB extended TRA. Theory of Planned Behavior: Azjen and Madden (1986) modified TRA and generated a model named the Theory of Planned Behavior (TPB). The only difference between the TRA and TPB is the inclusion of perceived behavioral control. Perceived behavioral control reflects a persons ability to actually perform a behavior. It is influenced by the effects facilitating conditions and self-efficacy. Hoffman and Novak (1994) included ease of access, ease of use, price, knowledge, past experience, and skill to represent the perceived behavioral control in their study of hypermedia using TPB. Each of the determinants of intention, like attitude, subjective norm and perceived behavioral control, is determined by underlying belief structures. These are referred to as attitudinal beliefs, normative beliefs, and control beliefs which are related to attitude, subjective norm and perceived behavioral control respectively. Technology Acceptance Model: Technology Acceptance Model (TAM) was developed by Davis (1986) and introduced by Davis, et al. (1989). This model is an adaptation of the Theory of Reasoned Action (TRA). TAM contends two distinct constructs like perceived usefulness and perceived ease of use. Davis (1989) defined perceived usefulness as the degree to which an individual believes that using particular system would enhance his or her job performance and ease of use as the degree to which an individual believes that using a particular system would be free of physical and mental effort. This model is more specific and simple because it only provides two factors which are important determinants of innovation usage (Mathieson, 1991). These factors are specific, easy to understand, and can be manipulated through system design and implementation. In addition, they should also be generalizable across settings. Although it is a special case of the TRA, TAM excludes the influence of social and personal control factors on behavior, which is also identified as important factors in the previous research (Groves Zemel, 2000; Knutel, 1998). Components of the Study Model Constructs: The six predictor variables believed to be important in influencing the diffusion of innovation which has derived from the Rogers model and other relevant constructs from other models and other reviewed studies. Followed is the explanation of each of the six predictor variables and the criterion variable in more detail. Personal Characteristics: Computer Experience: Computer experience is defined as the extent to which adopters perceive previous computer experience and performance with internet connection as good. Also, it includes amounts of time using computer with internet connection in this study. The more positive experiences one has, the more confident one is in a similar innovation (Stone Henry, 2003). In other words, positive past experience with computers will increase ones confidence while negative experience will reduce it. This view is supported by Ertmer, Evenbeck, Cennamo and Lehman (1994), who found that although positive computer experience increased computer confidence, the actual amount of experience was not correlated with the confidence beliefs of students. This suggests that it is the quality, not the quantity, of experience is a critical factor in determining self-efficacy beliefs, which is one of the most important and popular variables in the diffusion and utilization of innovations studies. There have been numerous studies involving the experience and attitude-behavior relationship (Anderson, Varnhagen, Campbell, 1998; Christoph, Schoenfeld, Tansky, 1998; Daugherty Funke, 1998; Ellsworth, 1998; Groves Zemel, 2000; Hill, Stone Henry, 2003; Kao, Wedman, Placier, 1995). Bandura (1977) suggests that experience is likely to reduce anxieties and induce individuals to change their behavior. The information gained by performance accomplishments provides the most influential source of efficacy information (Bandura, Adams, Beyer, 1977 and Zimmerman, 2000). Hill, Smith, Mann (1987) provide evidence that experience with computer technology lead to a higher likelihood of technology adoption through changes in perceived self-efficacy. Self-efficacy: Self-efficacy, a key element in Banduras social learning theory (1977), refers to ones belief in ones capability to use Internet in this study. Self-efficacy has been found to influence the decision to use computers (Hill, Smith and Mann, 1987). Bandura (1997) defined perceived self-efficacy as personal judgments of ones capabilities to organize and execute subjects of action to attain designated goals, and he sought to assess its level, generality and strength across activities and contexts. Zhang and Espinoza (1998) found that comfort or anxiety about computers perceived by students predicted their confidence levels about computers and the confidence level is a significant predictor in deciding their desirability of learning technology skills. In addition, from the findings in his qualitative study Zollinhofer (1998) supported that teachers who have low self-efficacy are susceptible to cyber anxiety which can increase resistance to learning new technologies. According to Banduras (1977) self-efficacy theory, judgments of self-efficacy are based on several kinds of information including performance accomplishments, vicarious experiences, verbal persuasion, and emotional arousal. Venkatesh and Davis (1994) theorize that perceptions about a new systems usefulness and a new systems ease of use influences and are anchored on an individuals general computer self-efficacy. From this evidence, it can be hypothesized that self-efficacy influences perceived relative advantage and ease of use of innovation, and also influences utilization of an innovation through those two intervening variables. Perceived attributes of innovation: Rogers (1995), Wolfe (1994), and Farguhar and Surry (1994) identified perceived by potential adopters, relative advantage, compatibility, complexity, trialability, and observability as five main attributes of an innovation as important factors in determining the rate of diffusion. According to Rogers theory, potential adopters of an innovation have to learn about an innovation and are persuaded to try it out before making a decision to adopt or reject the innovation. This five attributes are frequently cited as playing a key role in the perceptions of adopters in regard to the implementation of instructional innovations. For this study, although perceived attributes compatibility, observability and trialability could contribute to some extent in diffusion process but only relative advantage and complexity which distinguished by Vinson (1996) and Moskal, Martin, and Foshee (1997) are included. This is because they have the strongest influence from Rogers five attributes. Relative Advantage: Relative advantage is defined as the degree to which an innovation of WBI as an instructional technology in this study is perceived as being better than the technology it supersedes and other solutions being considered (Rogers, 1995). The degree of relative advantage is often expressed as economic profitability, social prestige, or other benefits. The degree of use is expected to be increased by the teacherss perceived relative advantage of WBI. Rogers generalized from previous research that the relative advantage of an innovation, as perceived by members of a social system, is positively related to its rate of diffusion. In their study, Venkatesh and Davis (1994) tested the effect of self-efficacy on the perceived ease of use construct using two different information technologies, E-mail and Gopher. They found that the perceptions about a new systems ease of use are anchored on a persons general computer self-efficacy. Complexity: Complexity is defined as the degree to which the WBI as an instructional technology is perceived as difficult to understand and use (Rogers, 1995). It is similar to the ease of use construct used by Davis, Bagozzi, Warshaw (1989). They define it as the degree to which an individual believes that using a particular system would be free of physical and mental effort. In their study they find a positive correlation between perceived ease of use and behavioral intentions. They found ease of use to be a strong determinant of use. It is expected that the more complex WBI appears to teachers, the less they will use it. An innovation which is perceived as being difficult to use will meet with greater resistance to its use and diffusion than those which are considered as easy to learn. Hence, another generalization drawn by Rogers was that the complexity of an innovation, as perceived by members of a social system, is negatively related to its rate of diffusion. Then, who perceives an innovation as being more or less difficult? The findings (Ghaith Yaghi, 1997; Guskey, 1988) indicate that more efficacious teachers considered an innovation as less difficult to implement. Perception of influence and support from the environment: Groves and Zemel (2000) from their study has been identified that environment as a category of influencing factors on diffusion and utilization of innovation. Ely (1999) proposed eight environmental condition dissatisfaction with the status quo, existence of knowledge and skills, availability of resources, availability of time, existence of rewards or incentives for participation, expectation and encouragement of participation, commitment by stakeholders involved, and evidence of leadership. A few studies have been conducted to determine the best predictors among the eight conditions using stepwise multiple regression analysis. Ravitz (1999) found out availability of resources, availability of time, existence of rewards or incentives, commitment, and leadership are the most important determinants related to the implementation of innovation. In another pure survey study, Daugherty and Flunke (1998) reported the barriers confronted by teachers when incorporating Web-Based instruction a re lack of technical support, lack of software or adequate equipment; amount of time required and lack of teachers or administrative support. From reviewing the related studies, supports and time were selected as key variables for this study. Supports: Groves Zemel (2000) found out that the supports like training available on how to use, information or materials available, and administrative support were rated as very important factors influencing use of instructional technologies in teaching. Morris (2001) found out that lack of technical support, lack of adequate equipment or software, and lack of teachers or administrative support are the barriers teachers confronted when incorporating distance education. Farquhar and Surry (1994) proposed organizational factors with the adopters individual factors as influential factors which affect the diffusion and utilization of the instructional product. They asserted that inappropriate environmental support can often be an important hindrance factor of successful innovation diffusion. The teachers training and other resources to use and learn the WBI technology can be effective and productive by lessen teachers perceived level of complexity to use or learn WBI as an instructional technology. Time: Seminoff and Wepner (1997) discovered that of the 77 respondents in their study on instructional-based projects, 64% indicated that release time for preparation of technology-based projects was not being provided. In the survey study about factors influencing the use of technology and perceived barriers to use of technology, Groves Zemel (2000) found that teachers perceived time needed to learn as an important factor in influencing use of technology. Plater (1995) indicates that managing teachers time is the single most important asset of the school. In the past teachers had only a few time-related issues, including meeting classes, keeping office hours, and attending teachers meetings. Plater goes on to say that schools must recognize teachers time as valuable resource and begin to think about departmental needs and prepare individual teachers to meet these needs. While teachers training should be part of the overall preparation for WBI, teachers training can only be effective and productive if there is adequate preparation time to incorporate what has been learned in training. In the present study time is defined as perceived available time needed to learn and use WBI as an instructional technology. The more available time teachers perceive, the less complex they perceive to learn and use WBI as an instructional technology. Level of Use: Level of using Web-Based Instruction is a dependent variable for this study. Moersch (1995) proposed a conceptual framework that measures levels of technology use. In this framework, seven distinguished implementation levels teachers can demonstrate. According to Moersch (1995), as a teacher progresses from one level to the next, a series of changes to the instructional curriculum is observed. The instructional focus shifts from being teacher-centered to being learner-centered. Computer technology is used as a tool that supports and extends students understanding of the pertinent concepts, processes and themes involved when using databases, telecommunications, multimedia, spreadsheets, and graphing applications. Traditional verbal activities are gradually replaced by authentic hands-on inquiry related to a problem issue or theme. Heavy reliance on textbook and sequential instructional materials is replaced by use of extensive and diversified resources determined by the problem areas under discussion. Traditional evaluation practices are supplanted by multiple assessment strategies that utilize portfolios, open-ended questions, self-analysis, and peer review. To measure the level of innovation use, in addition to above levels of innovation use which are used to measure the degree to which an adopter integrates the innovation into practice, a number of studies (Cartas, 1998; Lin Jeffres, 1998; Jaber, 1997; Wallace, 1998) in the studies of diffusion and utilization of instructional technologies have used three different categories of questions to measure the usage level the frequency of technology use, the amount of hours in using a technology and the number of programs or functions used. Since it seemed that levels of use studies (Moersch, 1995; Reiber Welliver, 1989) dealt with questions pertaining to the specific aspects of computer technologies to measure the levels of technology, the present study created the questions including the three categories of questions pertaining to WBI use. Web-Based Instruction (WBI): WBI is defined as an innovative approach for delivering instruction to a remote audience using the World Wide Web as the instructional delivery system (Khan, 1997). Web-Based learning environments use the resources of the Web to create a context in which learning is supported and fostered. Web-Based Instruction is growing faster than any other instructional technology (Crossman, 1997). More and more school teachers are using WBI as an integral part of instructional activities. School cannot work in isolation and must respond to societal change (Innovation in Distance Education (IDE), 1997). WBI offers medium for school education to accommodate the information age and a networked worl

Free College Essays - Response Essay to Hawthornes The Scarlet Letter :: Scarlet Letter essays

Response to The Scarlet Letter "Confess thy truth and thou shall have eternal rest." I belive that is the moral to be taught in this novel of inspirational love, yet a novel of much sorrow. The impossible became possible in The Scarlet Letter, a story set back in the Puritan Times. In this response, I will give my reactions in writing to different aspects of the novel;the characchters, my likes and dislikes, my questions, and my opinion of the harsh Puritain lifestyle. Hester Prynne, the Reverend Dimmesdale, and Roger Chillingworth each suffered guilt in their own way in the novel The Scarlet Letter. In the beginning of the novel, Hester Prynne should have not suffered the way she did on the scaffold alone. She was forced to be intergated by the high-officials of the town, while holding her little Pearl in arms. Making matters worse, the father of the child was in that very group of officals. She was then sentenced to wear the scarlet letter "A", showing her guilt "externally". Unable to take it off, she was forced to show her guilt to the entire settlement. However, the Reverend Dimmesdale suffered "internally", with a scarlet letter of his own engraved in his mind, and on his chest as well. He felt like he betrayed God, and beat himself in a frenzy to prove his wrongdoing. He often questioned wheather his authority was true or not. Roger Chillingworth suffered the least, because he only failed to reveal the secret that he knew, the father of the child who Hester Prynne was forced to live with. This small restriction to his life forced him to suffer "internally". I had different likes and dislikes in the novel The Scarlet Letter. There were many things that needed to be judged to fit into the given catagories, including; character attitudes, and character decisions. For example, the attitude displayed from the Reverend Mr. Dimmesdale was rather unnapealing to me. There are different ways of settling ones guilt rather than whipping oneself in a closet. The one character whose attitude was appealing to me was that of Pearl's. She showed that mistakes in a relationship often lead to bad situations. Her mischeif and connection to the devil are examples of just those situations. Character decisions played an euqally important role. For example, I thought the descision for Hester not to tell who was the father of Pearl on the scaffold to be very brave, but was wrong.

Odysseus and Supernatural Beings

Odysseus and Supernatural Beings Throughout Homer's Odyssey, there are many supernatural beings that interact with Odysseus. These beings play an important role as either advisors, temptations or foes to Odysseus. Throughout his journey he is confronted with conflicts where he is either helped or hindered by these supernatural beings. Below are some examples of the beings that either helped or hindered Odysseus during his journey. The goddess Athena, goddess of wisdom and war, is the most powerful intelligent and influential woman in Odysseus’s life. She is always at his side. She speaks on behalf of Odysseus, telling Zeus, her father, that her heart breaks for forlorn Odysseus. Odysseus longs to see the curls of smoke rising from his home fires in Ithaca, she says, but Calypso will not loosen her hold on him. She reminds Zeus that Odysseus dedicated many burnt offerings to him at Troy. Swayed by her words, Zeus sends the messenger god, Hermes, to Calypso’s island with a command to release Odysseus. Athena aids Odysseus in many ways throughout his entire journey, like when she changes the course of events that take place when he first meets the princess Nausicaa of Phaeacia. Athena changes the course of the ball that the girls are throwing so that it falls on Odysseus and wakes him up, leading him to meet Nausicaa. Many times Athena convinces Zeus and the other Gods that Odysseus is worth saving. Perhaps the most formidable foe of Odysseus is the sea god Poseidon, who continually attempts to thwart the efforts of Odysseus to make a safe journey home. On one of Odysseus adventures he angers the great sea god, Poseidon, by blinding his son, Polyphemus, king of a race of one-eyed giants who inhabit the island of Sicily. In retaliation, Poseidon relentlessly torments Odysseus after he leaves Sicily, imperiling his voyage at every turn. He is aware that he cannot kill nor stop Odysseus but continues his efforts to make Odysseus journey throughout the story full of peril. An example of Poseidon’s wrath is seen as soon as he arrives back from Ethiopia and spots Odysseus making passage towards Phaeacia, he says, â€Å"Just look at him there, nearing Phaeacia’s shores where he’s fated to escape his noose of pain that’s held him until now. Still my hopes ride high-I’ll give that man his swamping fill of trouble,† Poseidon attacks Odysseus with a giant wave, and destroys his newly crafted raft. Odysseus survives with the help of the sea nymph Ino . The beautiful goddess Calypso who falls in love with Odysseus after he washes ashore on her island. Calypso, by means of enchantment, holds him prisoner there for seven years. Calypso used trickery and deceit to have possession over Odysseus. She was a beautiful nymph with a wonderful voice. Calypso uses these advantages to get what she wants. Calypso tries to make Odysseus her husband and asks him if he would want to be immortal by staying on the island with her. Odysseus tells her â€Å"I each day I long for home, long for the sight of home†¦. † In the end, the Gods overpower Calypso into letting him go, but she still demonstrates the god's idea as if it was her own. She tells him â€Å"O forlorn man, be still. Here you need grieve no more; you need not feel your life consumed here; I have pondered it, and I shall help you go†¦. In the end, she helps Odysseus after releasing him by providing him a raft and provisions to help him on his way without incident if the gods wish it. In conclusion, Odysseus, a mortal, is both helped and hindered by these supernatural beings. He encounters the wrath of Poseidon numerous times throughout his travels. He was held captive by Calypso on her island while longing for home. The Goddess Athena guided and protected hi m the most throughout his travels. Without the aid of these supernatural beings, the journey of Odysseus would not have been the brave, courageous, and risky adventure that it was.

Protein Electrophoresis essays

Protein Electrophoresis essays Protein Electrophoresis Disagrees with Phylogenic Relationships in 5 Species of Fish Proteins are involved in nearly all aspects of life in eukaryotes, from structural support, to signaling within an organism, and everything in between (Campbell Organisms analyzed are enclosed in: The methods used for this lab were found in Landel and McFarland (2004) and Bio-Rad (2000). The Mini-Protean 3 gel box was assembled and filled with 1x TGS electrophoresis buffer. Five 1.5 ml flip-top micro tubes were obtained and labeled. 250 l of Bio-Rad Laemmli sample buffer was added to each labeled flip-top micro tube. Bio-Rad Laemmli sample buffer was consisting of Tris buffer, SDS, glycerol, and bromphenol blue dye. Tris buffer provided appropriate pH. SDS dissolved proteins and gave a negative charge. Glycerol made samples sink into wells. Bromphenol blue dye visualized samples. Also, five screw-cap micro tubes ...

Hobbes and Locke essays

Hobbes and Locke essays Thomas Hobbes was interested in why people allowed themselves to be ruled and what would be the best form of government for England. In 1651, Hobbes wrote his most famous work, the Leviathan. In it, he argued that people were naturally evil and could not be trusted to govern. The constant state of war is what Hobbes believed to be mans original state of nature. According to Hobbes, man should not be trusted in the state of nature and limits must be put on freedom and inalienable rights. Hobbes lived in the 17th century, and wrote during the English Civil War, therefore; his political views were most likely influenced by the war. Hobbes thought that by bringing back the monarch, or any other sovereign, there would be an end to the civil war and it is necessary to peace and depending on sovereign power (415 Leviathan). Men are in competition for honor and dignity, according to Hobbes. Envy and hatred arise, eventually causing war. With this view that only selfish interests motivate hu mans, Hobbes argues that people are better off living in a world where the government has control over all the people and their actions. Hobbes believed that an absolute monarchy-a government that gave power to a king or queen was the best type of government. He interpreted government to be a single governing body, made up of the power of the masses. Hobbes wrote that if there was no power to keep people in fear, they would continually fight against each other. Hobbes believed that the need for government is to protect us from our other fellow citizens. For this reason, the power of the sovereign must be supreme. He also felt that nations, like people were selfishly motivated which would result in war. In conclusion, through moral acts of giving up ones rights, one can hope to end the state of natural war between people, and reach a state of peace where defending oneself isnt a constant struggle. Hobbes percepti ...

Ahead of the pack, USP Magazine - Emphasis

Ahead of the pack, USP Magazine Ahead of the pack, USP Magazine Rob Ashton explains how to use writing skills to become a recognised industry expert. If you take a poll to find the worlds top music executive, the chances are that most people will say Simon Cowell. There may be other executives with more talent and panache. You can even argue that his fellow judges are more musically adept. But Cowell has positioned himself as the expert. The public are divided revering and reviling him in equal measure. But what he says goes. No-one can deny his status and authority in the music industry. As a sales professional, you could do well to take a leaf out of Cowells book. The market for office supply equipment is crowded, with many brands jostling for space. Your prospects need a shortcut to enable them to decide who to buy from and what to buy. There often isnt time for them to kick-back with a cup of tea and analyse the messages youre communicating through your sales and marketing material. But you can stand out by positioning yourself as an expert. Prospective customers will start to see you as a trusted advisor before theyve even engaged your services. And they will be more likely to buy from you as a result. Expert status can lead to other opportunities, such as giving speeches or hosting workshops, which again make selling easier. Its a virtuous circle. Yet, we Brits can be a self-deprecating bunch. We often prefer to operate our businesses and careers with as little fanfare as possible. The thought of public speaking can send shivers down our spines. But through writing, even the most unassuming character can shine. And writing reports, articles, white papers and blogs can help you to become the preferred provider in the industry. Whats more, good writing doesnt just have to be an innate skill: its something you can learn. These seven steps will help you write your way to expert status. One Consistently show how your company differentiates itself in the marketplace. Dont be afraid to recommend doing things differently. Two Be curious about your clients. What really makes them tick? Get to know your clients inside out by asking lots of questions, rather than making assumptions about what they need and want. Three Then write from their perspective, not yours. Think beyond the products or services you offer and focus on how your business has an impact on the lives of your clients. Whether youre writing a brochure, pamphlet or article, you need to focus on your clients needs. Begin by asking yourself: What is the document about? Who will read it? How much do they already know about the subject? What do they absolutely need to know? How important is the subject to them? How interested are they in the subject? (Note that readers arent always interested in whats important to them. So you often need to make them interested.) To become a trusted advisor, your writing needs to be clear and punchy. You can achieve this with careful planning. Brainstorm everything you want to include in your document using the headings Who?, What?, Where?, When?, and Why? Then only include what you think is essential for your readers to know. Your document will be much clearer as a result. Four Comment on relevant industry stories by writing letters to magazines. Use the SCRAP formula: Situation Begin by explaining the situation (or where the industry is). Complication Introduce the idea that theres a problem (why the industry cant stay as it is). Resolution State your answer to the problem. The reader will think of you as an expert because you can offer a practical, considered, solution. Action Suggest what action the reader can or should take. Offer a viewpoint that is new and intriguing. Politeness Finally, end with a polite but thought-provoking sign-off. Five Suggest article ideas to trade newspapers and magazines. The best articles to position yourself as an expert are how-to features. You could reveal the secrets behind photocopier maintenance, or how to eke the most out of ink cartridges, for instance. Send a synopsis of the article to the magazine first. Write a snappy headline and standfirst (the two lines under the headline). Then write an attention-grabbing opening paragraph and a few bullet points about what your article will include. The magazine editor can then give you further guidelines to ensure your article is a hit with the readers. Six Blogs have a worldwide audience of millions. So its well worth setting up a blog and using it to connect with your clients. Pay careful attention to every post you make. Only write things you dont mind being broadcast on the 10 Oclock News. Dont ever gripe about clients or competitors: Seven In your writing, include examples of how you and your company make a real difference to people. Make your writing personal. Its more powerful to write that one in five people found that their ink lasted longer than to use the term 20 per cent. Speak directly to the reader by using words such as you, we, us and our. And use the active voice as much as possible. For instance, weve helped over 1000 customers with their printing needs is far more effective than Over 1000 customers have been helped with their printing needs. Positioning yourself as an expert is a skill that will serve you throughout your whole career. Even if you decide you want to sell condos in the Caribbean in the future, the skills youll learn are transferable. You may not achieve the wealth and fame of someone like Simon Cowell. But you can forge your way as a leader in your industry. And with a little thought, care and attention, your expert status will pay dividends. Rob Ashton is Chief Executive of Emphasis, the specialist business-writing trainers.

Religious Health Care Research Paper Example | Topics and Well Written Essays - 1250 words

Religious Health Care - Research Paper Example In order to scale up their productivity, the facility has to eliminate mistakes in its operation. There are fundamental questions that this write-up will address in relation to the strategic performance of Religious Health Care as discussed below ( Milano, 1998). It is important to mention that Religion Health Care is in the forefront and in order to uphold its reputation. It must continue to offer quality services to its patients as the most important stakeholders in the organization. As a facility, they intend to expand in technology with an intention to improve on patient satisfaction. Religion Health Care and consultant team work together to ensure success in every faculty (Svensson, 2003). Q1). A number of critical issues must be solved by the organization as an expert falls on the governing board. The roles of the board are essential to the organizations success. The following suggestions provide steps that are imperative towards ensuring the board of management makes significant improvements. Ø The board should select the chief executive to govern all the operations within the organization. The officer may oversee all activities and direct the most appropriate techniques that should be employed to arrest risky situations. Ø Develop a framework of workmanship by maintaining a healthy relationship to enhance performance. The framework may help to ensure that there is no overlapping of task. Workers will know the activities that they should execute to ensure organization actualize its goals. To begin with patient and family satisfaction, significant decline can be observed from the hospital over the past one and half year. The institution uses a certain firm to tabulate the responses from already discharged patients. Before the start-up of the process, satisfaction reached 91% and from that point forward, it dropped 85 %. This can be

History - Globalization in China Essay Example | Topics and Well Written Essays - 5500 words

History - Globalization in China - Essay Example This perception has been disregarded by most Chinese who argue that they have learnt from their country’s long history that isolation often results to backwardness especially considering its vast population (Gerschenkron 842). Among the Chinese, globalization is often viewed as a double- edged sword which brings both challenges and opportunities, as well as advantages and disadvantages. Opportunities and advantages can be achieved in China in the wave of globalization through correct strategies and policies. As a matter of fact, China needs globalization more than any other country of the world considering its vast economic and population size (Huang 65). Since its contribution to the world is immense, its participation in globalization is not a one- way street. The country not only serves as one of the biggest markets for world’s products and services but also as one of the world’s greatest producers of goods and services. It should be noted that even though Chi nese economy integration into the world’s economy has deepened over the years, the issue of globalization in China is considerably controversial (Walter and Howie 107). The transitions and growth of the Chinese economy have been critical in integrating it into the world economy in the wave of globalization. ... Growth in the China context is the realization by the leaders of China after the death of Mao Zedong in 1976 that their country was developing and poor and therefore it was important to deliver sustained jobs and incomes in order to propel their country to success and to grip of world power (Naughton 103-4). Just like other countries that are experiencing globalization, China’s economy and the globalization process is linked to the political issues in the country. The rapid growth of the Chinese economy in the face of globalization and its deepening integration into the global economy can be greatly attributed to the policies that have been implemented by the Chinese government. The government has in the recent past have been setting incentives so as to enable the state firms to profit from the income that they earn on sales from transactions with other â€Å"clients† across the world, as well as their transactions with the state. It is worth noting that, in response to the globalization of the world’s financial system, the government of China has in recent times restructured the country’s banking system among other restructuring that aim at aligning the country’s financial system with the world’s, so as to benefit from globalization processes (Huang 178-9). More importantly, it should be noted that even though China has recorded a remarkable success in the globalization process, there is no general understanding of globalization among the Chinese. Majorly, the understanding of globalization among the Chinese revolves around the following three aspects. One, many of the Chinese elite tends to believe that the globalization trends are inevitable. To them, there is no alternative to globalization and all

The changes in media and uses of media in their lifetime and the Essay

The changes in media and uses of media in their lifetime and the effects on their personal, social and work lives - Essay Example Technology has and still is evolving so fast that it has left people utterly spellbound by the comfort added to a common man’s life. Personally, advancements in technology have helped me live my life extremely conveniently than I was living prior to the invention of television, cameras, and computers/laptops, etc. AB: What was the first technology that you used? Was that a common product in that time? AK: The first technology that I remember using with most enthusiasm was a wireless radio which was particularly special in the sense that it operated on FM programming which made it better than other radios most other people owned around me which used the AM method. FM radio technology was developed as an alternative to AM because it could transmit signals on any frequency. At the time I got one FM radio for myself in 1961, this technology was newly introduced and very few people owned it so it was not quite a common product in that time. But yes, FM radio technology became rapid ly popular during the 1960s and very soon it began to be recognized as public’s choicest medium for listening to rock music or classical plays. AB: Can you describe the first impression of your first touch with that technology? AK: Because the wireless FM radio technology I just mentioned was new at the time I bought it and not many people around me had one of the kind then, so naturally I felt extremely lucky, blessed, and enthralled because it was such an exceptionally modern and convenient medium of listening to music, dramas, and educational programs. At the time I first came across this prized technology, it was the fastest medium for communicating news of the day and the first choice of people like me who were unfortunate enough to get a television. However, only a handful people of my age possessed the kind of radio I had for myself in 1961 which made me quite distinguished among my friends and the memories of how we friends used to get together to listen to the classi cal music broadcasted on the radio are just priceless. AB: How did the media change? For better or worse? AK: Not long after commercial television stations were made available in the market during late 1940s, radio technology took hold of the people throughout the 1960s and onwards. While the technology continued to attract gifted inventors from all over the world, one after another riveting change in media got introduced at more affordable prices which revolutionized people’s lives for the better. Also, there were huge payoffs like myriad technology advancements brought people closer by turning the world into a global village and bridging distances. Many tasks which otherwise consumed many hours began to be completed in a matter of minutes and one can access the entire world through the internet while sitting at one place. AB: How did you communicate with your family or relatives in overseas in the past? How about now? AK: There is no comparison between the way I and other p eople of my generation used to communicate with family and relatives living abroad in the past and in the present. In the past, the means of communication with family and friends were extremely slow, time-consuming, taxing, and literally wore people out. In contrast, communication media now are unbelievably fast, liberating, rewarding, and facile. Now people do not have to wait for months for the letters written by them to reach their dear ones thanks to

Textual analysis Essay Example | Topics and Well Written Essays - 1000 words - 3

Textual analysis - Essay Example Although I agree with Talbot that the new generation needs a boost to accomplish more, I do not believe that neuroehancers is what our generation needs to get ahead in the white collar competition. Although there are many people out there who are using these drugs to try and get ahead of the competition, not all people are really making any progress in that direction. In fact, the people who are using these drugs are mostly already ahead of the competition that we wonder if these drugs actually even helped these people achieve their goals. Throughout the report of Talbot, we can clearly see that the people who used neuroenhancing drugs did not feel smarter or more creative. First, let us take a look at Alex the guy who recently graduated from Harvard. Alex is a classic example of a student who wants to achieve almost everything at once. He led a very hectic schedule so he needed an energy booster to keep him awake, alert and focused. Since Alex was admitted to Harvard and he ran a student organization, presumably, this guy is already smart and is ahead in terms of academic achievements. During his interview with Talbot, Alex clearly stated that the drug Adderall helped him focus his mind on the tasks at hand but it did not make him feel smarter. According to Alex, â€Å"The drug, along with a steady stream of caffeine, helped him to concentrate during classes and meetings, but he noticed some odd effects; at a morning tutorial he†¦ alternated between speaking too quickly and thoroughly on some subjects and feeling awkwardly quiet during other points of the discussion.† Lunch was a blur: â€Å"It’s always hard to eat much when on Adderall.† Based on the statement of Alex, we can clearly see that the effects of nueroehancers are not always good. The sudden bursts of mental activities followed by silence are not a good sign. If our generation wants stay competitive, we need more than just drugs that boost out mental

Case study Essay Example | Topics and Well Written Essays - 1000 words - 7

Case study - Essay Example The following study will analyze and deduce the feasibility of the company and its requirement of $1 million. Joe’s Enterprises for Fast Food is a premium brand in the market of fast foods. It has gained immense popularity in the downtown Chicago, even though it does not have many selling points or carts at present. The USP of Joe’s is to provide healthy, natural and fresh food at competitive prices. It has grown impressively from a single cart company to a more than a million dollar enterprise. The company is primarily targeting the office workers with competitively priced fast food, which are high in nutritional value and are fresh and hygienic. The company wants to As mentioned the company is looking at a micro but profitable market. But again, it is a risky proposition to depend on a single market, even though it is competitively priced and has gained popularity. The present market may be the â€Å"star† for the company, but it still requires â€Å"cash cows† to boost its revenue and operating profit. Joe’s Enterprises should look beyond its present market and should implement plans to venture into new markets with innovative distribution system. The company can foray into restaurants and take away outlets to have a large bas of customers. And with its popularity will definitely reap returns in the long run. The current ratio is a very popular ratio and measures the ability of the firm to manage current liabilities. The higher the current ration the higher the short-term solvency. The current ratio of the firm is not high and hence it is looking for the loan for expansion. This ratio measures how efficiently assets are employed. This ratio is also akin to the output-capital ratio used in financial analysis. At the current rate we can assume that there is a proper utilization of assets and this may also help

Our National Debt (USD) Today Article Example | Topics and Well Written Essays - 500 words

Our National Debt (USD) Today - Article Example One helpful contribution as a citizen is to lobby in Congress asking for the government to cut its spending on military and focus on social concerns such as education or health. The article suggested that we should consume less than what we earn. Everyone must learn how to live within their means so as not to add to the burden of the country. I think it is good if the government encourage people to save money and reduce their spending. Also, the government must create a task force that would create jobs so the unemployed would not give additional problems to an ailing government. Small business must be helped through various incentives. The most sensible and long-term solution is to promote a healthy lifestyle to citizens. When a country has healthy people, they are more productive and this leads to lesser health care given to citizens. Most diseases are caused by obesity which is a reflection of the propensity to spend and consume beyond one’s income. Ironically, it is even the wealthy who get in shape believing that health is wealth. Farmer, Brian. "I.O.U.S.A. How Much?! the New Documentary Film I.O.U.S.A. Sounds the Alarm about Our Worsening Debt Crisis but Is Short on Solutions." The New American 15 Sept. 2008: 26+. Questia. Web. 10 Feb. 2010. "Wake up America! Were on the verge of a financial meltdown," screams the website promoting I.O.U.S.A., a documentary that examines the rapidly growing national debt and the resulting consequences for the U.S. government and its citizens. For example, as the Baby Boomer generation reaches retirement age, will there even be any Social Security and Medicare benefits left to collect?  

Textual analysis Essay Example | Topics and Well Written Essays - 1000 words - 3

Textual analysis - Essay Example Although I agree with Talbot that the new generation needs a boost to accomplish more, I do not believe that neuroehancers is what our generation needs to get ahead in the white collar competition. Although there are many people out there who are using these drugs to try and get ahead of the competition, not all people are really making any progress in that direction. In fact, the people who are using these drugs are mostly already ahead of the competition that we wonder if these drugs actually even helped these people achieve their goals. Throughout the report of Talbot, we can clearly see that the people who used neuroenhancing drugs did not feel smarter or more creative. First, let us take a look at Alex the guy who recently graduated from Harvard. Alex is a classic example of a student who wants to achieve almost everything at once. He led a very hectic schedule so he needed an energy booster to keep him awake, alert and focused. Since Alex was admitted to Harvard and he ran a student organization, presumably, this guy is already smart and is ahead in terms of academic achievements. During his interview with Talbot, Alex clearly stated that the drug Adderall helped him focus his mind on the tasks at hand but it did not make him feel smarter. According to Alex, â€Å"The drug, along with a steady stream of caffeine, helped him to concentrate during classes and meetings, but he noticed some odd effects; at a morning tutorial he†¦ alternated between speaking too quickly and thoroughly on some subjects and feeling awkwardly quiet during other points of the discussion.† Lunch was a blur: â€Å"It’s always hard to eat much when on Adderall.† Based on the statement of Alex, we can clearly see that the effects of nueroehancers are not always good. The sudden bursts of mental activities followed by silence are not a good sign. If our generation wants stay competitive, we need more than just drugs that boost out mental

Our National Debt (USD) Today Article Example | Topics and Well Written Essays - 500 words

Our National Debt (USD) Today - Article Example One helpful contribution as a citizen is to lobby in Congress asking for the government to cut its spending on military and focus on social concerns such as education or health. The article suggested that we should consume less than what we earn. Everyone must learn how to live within their means so as not to add to the burden of the country. I think it is good if the government encourage people to save money and reduce their spending. Also, the government must create a task force that would create jobs so the unemployed would not give additional problems to an ailing government. Small business must be helped through various incentives. The most sensible and long-term solution is to promote a healthy lifestyle to citizens. When a country has healthy people, they are more productive and this leads to lesser health care given to citizens. Most diseases are caused by obesity which is a reflection of the propensity to spend and consume beyond one’s income. Ironically, it is even the wealthy who get in shape believing that health is wealth. Farmer, Brian. "I.O.U.S.A. How Much?! the New Documentary Film I.O.U.S.A. Sounds the Alarm about Our Worsening Debt Crisis but Is Short on Solutions." The New American 15 Sept. 2008: 26+. Questia. Web. 10 Feb. 2010. "Wake up America! Were on the verge of a financial meltdown," screams the website promoting I.O.U.S.A., a documentary that examines the rapidly growing national debt and the resulting consequences for the U.S. government and its citizens. For example, as the Baby Boomer generation reaches retirement age, will there even be any Social Security and Medicare benefits left to collect?  

IHG future plans Essay Example for Free

IHG future plans Essay IHG’ aggressive growth plan is in full swing. They announced future plans for the largest new-build Crowne Plaza in the U. S. with 300 deluxe guest rooms and suites. Located two miles from Baltimore Washington Airport, the property will be part of a $350 million resort complex, attached to a 90,000 sq. ft state of the art conference center featuring a 50,000 sq. ft. grand ballroom. The hotel is expected to open early 2009. As a part of The Grand Isle Resort, the crowne Plaza will be connected to a 14,000sq. ft. indoor aquatic center featuring the east coast’s most exciting slides and attractions. With 3. 5 million sq. ft. of office space, the resort will be an oasis for the business traveler, conference attendee and family like. The hotel believes its convenient airport location will satisfy both business and leisure travelers. The Crowne Plaza at Grand Isle Resort is owned by ASHA Companies and managed by American Resort Management, LLC, under a license agreement with a company in the IHG. The IHG’ brand has experienced very positive growth over the last two years and in 2006, opened a total of ten hotels in seven countries. The brand will continue its global expansion throughout 2007 including new openings planned in China (Chengdu, Qingdao, Shenzhen, and Jiuzhaigou), the opening of the InterContinental Dubai Festival City, and the launch of the ANA InterContinental Tokyo. The InterContinental Moscow is scheduled to open in 2010. In addition, IHG announced plans for Honduras’ first Holiday Inn Express. The 104 – room Holiday Inn Express in San Pedro Sula will be owned by Desarollos Monumentales under a license agreement with a company in the IHG and is scheduled to open September 2008. Conclusion: The growth of the InterContinental Hotels Group, IHG, into one of the world’s largest hotel groups in the world and the leader in hotel room count is based primarily on its emphasis on its own unique brand distinction and customer loyalty. The strong operating system that it maintains in some of the largest markets has also been significant to the global expansion of the InterContinental Hotels Group. The advertising and marketing entity as well as the global call centers, local language websites, sales, and its Priority Club Rewards (PCR) program that comprise the operating system of the IHG group is unrivaled. Furthermore, the unique quality of these systems work together with the objective of driving brand demand, which has been one of the key strengths of this Hotel Group. From its humble beginnings at the Holiday Inns International in 1988 to its global expansion plans into Asia with the help of its joint venture projects in Japan, the IHG group is set to become even larger. The manner by which the group is able to maintain several different brands such as Holiday Inn, Holiday Inn Express, InterContinental Hotels and Resorts, and Crowne Plaza Hotels and Resorts keeps it ahead of the competition because they are able to cater to a wider class of customers. There are more expansion plans for the future of this highly successful hotel group as they have recently announced the plans for the largest new-build Crowne Plaza in the U. S. as well as new openings planned in China for the year 2007. The challenge that remains for this group lies in being able to expand at a sustainable pace and retain the competitive edge that has kept it at the top of the hotel industry through the various innovations and excellent service that it provides.

Performance comparison of two fast food businesses

Performance comparison of two fast food businesses The purpose of this article is to measure the performance of two companies in the same area of business, which is fast food industry. This study benchmarks two established global fast food sellers who have expanded operations further afield over their illustrious histories, displaying innovation, vision and success in the operation. The companies will be assessed using a range of financial methods such as horizontal, trend, vertical and ratio analyses. This will be done based on the companys financial statements for the last three years. Non-financial performance measures, which are based on evidence of business performance, will also be used. A SWOT analysis will then be done for each company in order to give the reader a concise picture about where both companies are now, and what they can do to improve their position in the market. Each company will then be assessed to see how attractive it is to both investors and employees. The companies chosen for this report are McDonalds and Burger King. They are two of the biggest fast food sellers that dominate the not only the UK but also the world fast food sector. When deciding how to position a product, marketing managers need to understand how product differentiation affects competition. Thus, this paper examines the relationship between product differentiation and prices and profits in the fast food industry. These companies were chosen as they are of interest to the author. The two fast food sellers are similar in nature as although they both have a substantial share of the UK market, either they are all famous the world. Therefore their financial data is relatively comparable. Historical BackgroundNames, addresses and logos of companies: Address McDonalds Plaza Oak Brook IL 60523 USA Address 5505 Blue Lagoon Drive Miami Florida 33126 USA Company History McDonalds Corporation McDonalds Corporation is the worlds largest hamburger fast food restaurants, serving more than 58 million customers every day. McDonalds concentrate on sells hamburgers, chicken products, French fries, breakfast, soft drinks, shakes and deserts. It represents the trends of Western nations. While at the same time, it faces the criticism over the healthiness of its products. McDonalds has modified its menu to include alternatives considered healthier such as salads, wraps and fruit. The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. The site of the McDonald brothers original restaurant is now a museum. With the expansion of McDonalds into many international markets, the company has become a symbol of globalization and the spread of the American way of life. The company operates through five subsidiaries (structured on a geographic basis): McDonalds USA, McDonalds Europe, McDonalds AMEA (Asia, Middle East and Africa), McDonalds Latin America and McDonalds International. An additional subsidiary was created in McDonalds Ventures, which consists of the companys non-McDonalds brand. Burger King Corporation Burger King often abbreviated as BK, is a global chain of hamburger fast food restaurants like McDonalds headquartered in unincorporated Miami-Dade County, Florida, United States. Burger King Corporation banner operates the international business. The company began as a Jacksonville, Florida-based restaurant chain in 1953. After the company ran into financial difficulties in 1955, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and rechristened it Burger King. Over the next half century the company would trade hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking the company public in 2002. The current ownership group, 3G Capital of Brazil, acquired a majority stake in the company in a deal valued at $3.26 billion in late 2010. The companys business is divided into three geographic segments; the US and Canada; Europe, the Middle East, Africa and Asia Pacific (EMEA/APAC); and Latin America. About 7,512 Burger King Stores are located in the US and Canada. Over 2,379 of the companys restaurants are located in Europe, Middle East and Africa (EMEA), 672 restaurants in Asia Pacific (APAC) and 1,002 restaurants in Latin America. Business activities and Product treeMcDonalds Corporation McDonalds operates, franchises, and services a worldwide chain of about 31,000 fast food restaurants in the world. Franchisee, Affiliate and Corporation are three ways, which McDonalds operate the worldwide stores. About 25% of the companys revenues come from franchisee outlets. The company and its franchisees use special method to guarantee uniformity in both services and standards. McDonalds restaurants offer a substantially uniform menu. It also tests a range of new products on an ongoing basis and sells a variety of other products during limited-time promotions. Source: McDonalds website Burger King Corporation Burger King (BKC) is the worlds second largest chain of fast food hamburger restaurants. Burger King operates more than 11,565 restaurants in 71 countries and the US territories, of which 1,360 restaurants are company restaurants and 10,205 are owned by independent franchisees. Among of these, 7,207 restaurants are located in the US and 4,358 are located in international markets. Burger King offers a range of reasonably priced food items, which content burgers, sandwiches, salads and breakfast items. The Whopper sandwich is its largest-selling product. Burger King was the first fast-food chain to introduce drive-through service, which now accounts for a majority of the companys business. But the development of drive-through stores is less than McDonalds. The company generates revenues from three sources: sales at company restaurants, royalties and franchise fees and property income from certain franchise restaurants that lease or sub lease property from the company. Source: Burger King Website Financial AnalysisThe following financial analysis of both companies uses the data provided in the Annual reports of each company from Fame or official website. Horizontal, trend, vertical and ratio analyses will be used as rationale to benchmark performance between the firms. Horizontal Analysis Conducting a horizontal analysis allows us to compare different items in each companys financial statements. This can be done over a period of time so that any changes that have taken place can be noted. Therefore it is a useful tool for comparing the performance of two companies. The data below shows the consolidated income statement of both firms between the years of 2007-2009. However, McDonalds financial report is calculated about in Europe, while Burger King is calculated in UK. Each companys performance will be analyzed and compared and any notable differences will be discussed below. McDonalds: there was an increase from 2008 to 2009 (3.2%) due to the world financial crisis. But there was also a significant decline from 2009 to 2010(11.9%), one reason is that the company is too large to operate. Burger King: with 6.0% growth from 2008 to 2009, Burger Kings performance is better than its competitors. Following with financial crisis end, there was 8.4% growth between 2009 and 2010. Gross Profits: This is worked out by taking the cost of sales figure away from turnover. Both companies even with high increases in operating cost for 2008, they ended up with a small increase in net income. This can be contributed to the exceptional gross profit earnings for the year. McDonalds gross profit for 2008 increased 3.2%, while Burger King only increased 1.3%. This can be attributed to the McDonalds grabbed the opportunity of financial crisis. However, McDonalds and Burger King also suffered a decline in 2009. The main reason is that companies with global operations translate sales and franchise revenue from foreign currencies into dollars. That can boost revenue and profit when the dollar is weaker but hurt results when the U.S. currency is stronger because foreign sales then translate into fewer dollars. Operating income The pattern visible for the operating income over the three-year period is different to the other indicators and causal factors are difficult to establish. It shows a huge increase in 2008, this could be attributed to the considerable increase in gross profit compounded by the operating expenses being trimmed providing a much-improved operating income for the year. In 2008 however, operating income falls, likely due to a combination of a gross profit decrease and an operating expense increase. Net Profit: this is the actual earnings of the company after all expenses and taxes have been paid and are usually referred to as the bottom line. Both companies are experiencing a small rate of organic growth in the year of 2008. This is despite the economies financial difficulty during 2008; people prefer to choose fast food as their daily food. It is likely that during 2008-09, the rise in turnover is partly down to the high price of fuel, caused by high oil. In Europe, two companies performance reflected Europes strategic priorities to upgrade the customer and employee experience, enhance local relevance, and build brand transparency. In addition, McDonalds enhanced customer trust in our brand through communications that emphasized the quality and origin of McDonalds food and our sustainable business practices, while Burger King did much better. Trend Analysis By conducting a trend analysis we can see the ways in which the companies have changed over the last three years. The year 2007 is taken as the base year and set at 100%. Each following year is then expressed as a percentage of the base year using this equation: Gross Profits: Whilst both companies experience similar growth in their turnover, McDonalds experience a decrease in gross profits in 2009-10. Burger King does not have this problem and so they experience almost same level in gross profits over the three-year period. Percentage Change in Gross Profit Operating Profit: Both companies experienced increases in their operating profit. This McDonalds plan is leading to the company becoming more efficient, which is reflected by this increase. Through this, the company has significantly reduced its administration expenses over the three-year period. They have also experienced a rise in other operating income pre operating profit, which has led to the rise in operating profit, despite the fall in gross profit. Percentage Change in Operating Profit Net Profit: Burger King net profit remains consistent for the first two years and then drops during the year 2009-10. This pattern is to be expected due to companies with global operations translate sales and franchise revenue from foreign currencies into dollars, which led to people trying to spend less money. McDonalds Net Profit rocketed in 2008-09, due to the fact that people would like to choose fast food during financial crisis. Percentage Change in Net Profit Vertical Analysis A vertical analysis shows us the relationship between each income statement item to the turnover. In other words, it shows all other figures as a percentage of the turnover or net sales, which is set at 100%. The following equation can be used in order to work this out: Balance Sheet A vertical analysis can also be conducted on the companys balance sheet, representing all items as a percentage of the total assets. In simple terms, this allows us to see where a business spend and receives its money. Fixed Assets: Fixed assets are those with a remaining useful life of over one year. Tangible fixed assets refer to physical assets such as buildings; land etc. and intangible assets refer to items such as goodwill and trademarks. McDonalds is much bigger than Burger King, which means it has more stores in Europe and UK. Current Assets: Current assets are those that are held for less than a year and can be realized quickly. They act as a source of funds for day-to-day activities (Investor Words, 2009). During the world financial crisis, two companies were under its influence in 2008. While in 2009, two companies had made a quick change. So their current assets suffer from a huge increasing. Total Liabilities: This figure is made up of both current liabilities and long-term liabilities. Current liabilities are the debts to creditors and suppliers, which the companies are expected to pay within a year, often in cash. Long-term liabilities are debts that do not need to be repaid within a year. Burger King has a lower share of long-term liabilities than McDonalds does. This suggests that Burger King is in a better financial position when it comes to repaying debt, as the majority of their capital comes from Shareholders funds instead of loans. Ratio Analysis Conducting a ratio analysis allows us to compare the specific items in each companys financial statements over the three years period. There are four classifications of ratio analysis: Profitability, Liquidity, Efficiency and Investment. Conducting a ratio analysis from each of the four classifications should give a good overall picture of each companys performance. Profitability: Gross Profit Margin Gross Profit Margin = Gross Profit x 100 Turnover Gross profit margin allows us to see the proportion of sales that is left over once the costs of sales have been accounted for. This gives us an idea about how much money the company is making on their sales alone, before accounting for other income, administration expenses, interest and tax. This is a particularly relevant measure for this industry as the vertical analysis showed that the cost of sales takes up a huge percentage of the total turnover. Generally, the higher the gross profit margin is the better a company is performing. Liquidity: Current Ratio Curent Ratio = Curent Asset Curent Liabilities The current ratio is used to test the liquidity of company. A high current ratio of over 2 to 1 suggests that a company would easily be able to pay off its debts using its current assets, putting them in a good financial position. Efficiency: Asset Turnover Asset Turnover = Sales (Turnover) Total Assets This ratio measures how efficient a company is at utilizing their assets in order to generate sales. A high ratio indicates that a company is making good use of its assets. McDonalds is using its assets more efficiently than Burger King. Both companies experience improvement in their asset efficiency throughout the two year period which could again be attributed to the improvement programs that they are both currently running. While in 2009, two companies suffered from a small declining. However, McDonalds is much better than Burger King. Investment: Price/Earnings Ratio P/E Ratio = Market Earnings per Share Price per Share This final measure is a clear indication to potential investors, of the earnings they will be receiving. The ratio essentially indicates the price they are paying for a unit of income. If one company has a higher ratio than the other then the relative earnings received is for the price of the share is less than the other company. When comparing two companies they can use as relative prices to determine which one delivers the greatest benefit for their price. In addition, the lower the value, the quicker the investment will be recovered through earnings. Both companies started in a similar position in 2009-10. This ratio does not necessarily mean the investor will receive less because the fluctuations in share prices paid by each investor may differ greatly, especially in this three year period where the decline was drastic in 2008. However, upon analysis by a potential investor, it may indicate that at the end of 2008s financial year, Burger King looks to provide slightly better earnings per share relative to the price paid. However this is not rigid, prices fluctuate by the hour and do not always resemble financial performance. Non-Financial Analysis It is also important to factor in a variety of non-financial measures of performance in order to help us to assess the position of these companies. This may help to explain why one company is experiencing success over another. The fast food industry in the world is extremely competitive and so a number of different performance measures ¼Ã…’ which are thought to be relative to the industry have been used. Global operations McDonalds concentrate on globalization, sometimes referred to as the McDonaldization of society. The Economist newspaper uses the Big Mac index to describe the McDonalds globalization. McDonalds was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions. McDonalds wants to open a large number of drive-through stores in the world. McDonalds make a deal with the French fine arts museum, the Louvre, to open a McDonalds restaurant and McCafà © on its premises, in November 2009. Burger King was successful in the US and then it brought Chicken burger to Europe. Consumers are urged to cheat on beef, with the message that Burger King announces can offer more than just beef burgers. The creative marketing is likely to engage consumers, while chicken may appeal to more health to customers. To assist in its global expansion, Burger King has established several subsidiaries to develop partnerships and alliances to expand into new areas. In Europe, Burger Kings subsidiary Burger King Europe GmbH is responsible for the licensing and development of BK franchises in the that market. At the end of 2010 year, Burger King is the second largest hamburger fast food company, which the first one is McDonalds (32,400 locations) and the fourth largest fast food restaurant chain overall after Yum!(37,000 locations), McDonalds and Subway (32,000 locations). Success of Branding and Advertising im lovin it is an McDonalds Corporations slogan. It was created by Heye Partner. The English part of the campaign was launched in the UK in 2003. With the music of Tom Batoy and Franco Tortora (Mona Davis Music) and vocals by Justin Timberlake is famous all over the world. In Spring 2008, McDonalds published their new image and slogan: What were made of. This was to promote how McDonalds products are made. Packaging was tweaked a little to feature this new slogan. In Fall 2008, McDonalds started new packaging, eliminating the previous design stated above with inspirational messages, the im lovin it slogan. McDonalds also updated their menu boards with darker, yet warmer colors, more realistic photos of the products featured on plates and the drinks in glasses. In 2009, McDonalds expects to have all of this nationwide. As to Burger King, Golden Age of Burger King advertising was during the 1970s when it introduced its Magical Burger King. And then several well-known and parodied slogans appear. In 2003, Burger King published new advertising with the hiring of the Miami-based advertising agency of Crispin Porter + Bogusky (CP+B). They have reorganized Burger Kings advertising with a series of new factors. It centered on a redesigned Magical Burger King character accompanied with a new online presence. A Burger King advertising running in recent weeks declares the Kings gone crazy. It shows the burger chains royal mascot running through a building and crashing through a plate glass window before being tackled to the ground by men in white coats. The advertising is supposed to trumpet Burger Kings new Burger King Steakhouse XT burger: The kings insane for offerings so much beef for $3.99, said the advertising. Success of Menus McDonalds decision to display nutritional information, including calorie and fat content and also on its product packaging well help restore faith in the brand by empowering customers menu choices. However, the move does not represent a fundamental change to the companys overriding mission. It just provides cheap, flavorsome food, served quickly. McDonalds clearly wants this increased disclosure will restore trust in its products. Indeed, data monitor research shows that transparency is clearly needed: 40% of UK consumers are skeptical about health claims made by food manufacturers, compared to 32% who are trusting. McDonalds healthier menu items that have this year helped promote sales in Europe. Consumers will soon be able to read that the Cheese, Ham and Pepperoni Deli Brown Roll contains 616 calories, compared to 493 in a Big Mac, along with almost 10% more fat and more than double the amount of salt. Nonetheless, as the worlds leading fast food company, McDonalds will always per form better. In contrast to other industry players, Burger King has not focused on making its food healthier in the past, believing that the Superfan values taste over health when making food choices. In 2005, for example, the company invested a lot on fast foods to make them less unhealthy, with less salt, sugar and fat, stating it wanted to focus on providing tasty foods. By focusing on taste, Burger King aimed to gain a competitive advantage and achieve a reputation for producing tastier burgers. While this focus on taste is appealing to the Superfan, health is an issue of growing importance to a large sector of society. Therefore, in order to remain competitive, the company has had to respond to this growing demand for healthier foods. Its rivals have already made health changes to their menus and, with this in mind, Burger King has reformulated some of its menu items. Consumers are urged to cheat on beef, Burger King announces that it can offer more than just beef burgers. The creative marke ting is to tall consumers, while chicken is more health. Burger King has announced that it will be provided new hamburger named the Tender crisp Premium Chicken burger in the UK, Ireland, Sweden and Denmark. At the same time, Burger King wants to create new imagine that consumers go to fast food stores looking for health beneficial products, which will makes them feel better about their choice in turn. Market share Burger King has around 7,800 restaurants locally, while McDonalds has whopping 13,000 locations locally. Burger King has approximate 21.9% of the market share, while McDonalds has more than double that, a whopping 44% market share of the fast food industry. Comparatively, McDonalds has been expanding rapidly into the international market; in fact McDonalds has expanded in many third world countries, which include India, China, etc. Although Burger King also has international reach, its nowhere near McDonalds reach. Burger King has managed to expand in only a handful of international markets. Company PotentialMcDonalds SWOT Analysis McDonalds SWOT Analysis Strengths Market-leading position Robust all-round growth Strong brand equity Opportunities Alliance with Warner Home Video Innovations in the Menu Rising Hispanic population in US Strengths McDonalds is the worlds largest foodservice retailing chain. McDonalds serves one of the worlds favorite and most well known menus. The company has shown a strong growth in revenues. Its consolidated revenues have increased at a compounded annual growth rate. All segments of the company have witnessed strong growth. Europe, McDonaldss largest geographical market, saw revenues increase by 14.7%. McDonalds has a well-established brand that appeals to varied age groups and customer profiles. The Business Week magazine has ranked McDonalds as one of the ten most recognized brands in the world, a position that creates significant opportunities for the company. The company makes some of the largest selling fast foods in the world. Weaknesses The company witnessed an operating loss from its non-McDonalds brand restaurant operations. Operating losses from both these segments have lowered McDonalds overall profitability. McDonalds revenue per employee compared quite poorly with the average figures in the foodservice and restaurants industry. This indicates that the companys per employee productivity and profitability is lower than that of its competitors, a disadvantage in a fiercely competitive marketplace. During 2007-2009, McDonalds selling, general and administrative (SGA) expenses for Europe region increased substantially. Increasing SGA expenses in these segments have adversely affected the overall profitability of McDonalds. Opportunities A popular live-action series featuring Ronald McDonald will help further McDonalds popularity, especially amongst children. The company can cash in on this and boost its revenues. McDonalds continues to evolve its menu in order to maintain its leading market position. New products and branded everyday value remain a focus for McDonalds, as the company continues to refresh its offerings with its Euro Saver Menu in several European markets. Threats The company is facing pressures due to an increase in raw material prices. Owing to various import restrictions and higher demand, prices of beef. Further, the prices are expected to remain high during 2010 also. Beef is the major raw material for the companys products. A further hike in beef prices can have a negative impact on companys profitability. Over the past few years there has been a newfound emphasis on healthier eating. With a change in lifestyle, people are becoming more aware of the negative effects of unhealthy eating habits. This has a direct effect on the sales of the fast food chains that are associated with unhealthy food. Consumers are showing increased preference for fat-free and healthy food products. Food items containing trans-fat are losing market share as they are linked to cardiovascular diseases. Some negative publicity could adversely impact the revenues of the company, especially as consumers and government bodies all over the world get more conscious abo ut health effects of fast food. Burger King SWOT Analysis Burger King SWOT Analysis Strengths Strong market position and brand equity signifying customer acceptance Greater franchise mix-an attractive business model Innovative marketing campaigns and advertising to provide greater visibility Opportunities Expansion in existing and new markets-the rate of expansion in 2009 was 28% higher than the prior year Initiatives such as remodeling and usage if Bluetooth to enhance operational efficiency Positive outlook for quick service restaurant segment Strengths Burger King enjoys a strong market position with 11,925 restaurants operating in 73 countries and US territories. It is the worlds second-largest FFHR chain as measured by the total number of restaurants and system-wide sales. Additionally, BKCs Burger King and Whopper brands are two of the most widely recognized consumer brands in the world. Overall, the companys established brand image has enabled it to penetrate various global markets. The company leverages its strong market position to gain economies of scale and increase its bargaining power. BKC utilizes innovative marketing, advertising and sponsorships to drive sales and generate restaurant traffic. Strong and innovative marketing efforts will provide better visibility to the company, which will in turn have an impact on the revenue generating capacity of the company. Weaknesses Declining comparable sales growth-2009 recorded the lowest rate in three years BKC recorded a decline in its comparable sales growth in the recent past. Despite positive comparable sales growth across all reportable segments during 2009, comparable sales for the period were negatively impacted by significant traffic declines during the third and fourth quarters across many of the markets in which BKC operates. This was primarily driven by the continued adverse macroeconomic conditions, including higher unemployment, more customers eating at home, heavy discounting by other restaurant chains and the H1N1 flu pandemic. Declining comparable sales growth indicates the necessity of the management to focus on various product offerings that caters to the value conscious customers during times of poor economic conditions. Concentrated operations in terms of geographic presence and dependence on selected distributors-increases business risks. Opportunities Expansion in existing and new markets-the rate of expansion in 2009 was 28% higher than the prior year. Burger King is focusing on expanding its presence in existing and new markets. Expanding presence in existing and new markets will allow the company to establish a global footprint and favorably impact its revenue generating capacity. Initiatives such as remodeling and usage of Bluetooth enhance operational efficiency. Threats The fast food industry is intensely competitive and Burger King competes with many well-established food service companies on the basis of product choice, quality, affordability, service and location. As the restaurant industry has few barriers to entry, the company competes with large competitor base including restaurant chains and individual restaurants that range from independent local operators to well-capitalized national and international restaurant companies. McDonalds and Wendys are BKCs principal competitors. The company also competes against regional hamburger restaurant chains. The company also competes against national food service businesses offering alternative menus, such as Subway, PaPa Jones and Pizza Hut. Some of the Burger King competitors have greater financial, non-financial and other resources, which may help them to react to changes in pricing, marketing and other segment in general better than Burger King. Investor Potential This section will examine the attractiveness of investment into McDonalds and Burger King. The following two graphs show the variations in each companys share price over the three financial periods looked at throughout this reports. Both companies graphs are taken from Yahoo! Finance as this website showed the fluctuations during the three years that the financial analysis was conducted, allowing the share price to be compared to the businesses financial success. Share prices vary depending on how a company is performing; with more investors buying shares when they think the company is about to experience success. Success leads share prices to rise, due to the laws of supply and demand. McDonalds share price This graph shows that McDonalds experienced an overall increase in share price during 2006 to 2010. This could be due to the success of the McDonalds strategies, suggesting that the company has adopted a successful growth strategy and encouraging people to invest. Burger King share price Burger King have seen a steady drop in their share price relative to their drop in net profit in 2007-08, which could lead investors to become less attracted to the company. However, Burger King does have quite a strong growth strategy